We all love to indulge in the occasional chocolate, ice cream, and sticky dessert, but for some of us, "occasional" is unacceptable. "Why is that," you ask? "Isn't 'moderation' best?"
The authors of this study admimisted a chocolate milkshake to a group of obese and thin women. It was found that the obese women had less of a response in the striatum - the part of the brain where the 'reward system' lies. This diminished response leaves individuals wanting more - not because they are already enjoying it, but because they haven't yet enjoyed it. In other words, these researchers are beginning to see the direct physiological parallels between overeating and other addictions, such as smoking, alcoholism, and other drug use.
- Like any other addiction, quit cold turkey.
- Don't allow your body to get used to eating really high sugar foods because once you make it a habit, it is difficult to stop.
- Cutting down on sweets will not get rid of the cravings, but after quitting altogether you will see your cravings diminish once and for all.
- Once you have eliminated your cravings, enjoy a REAL treat like something that is a treat for your body - fresh seasonal fruit. Apples are at their peak in flavor and variety right now. Indulge in a honey crisp, or a winesap, or one of the other rare varieties of local apples in your region.
Here's another interesting article on this subject:
Carbohydrates are Addicitve